In a significant move towards bolstering local production, Google announced its plans to manufacture Pixel phones in India. The initiative will kick off with the production of Pixel 8, slated to hit the market in 2024. Rick Osterloh, Head of Devices at Google, revealed the company's intention to partner with global manufacturers in India to establish manufacturing facilities.
Osterloh emphasised the significance of this step, stating, "It's an early step towards expanding our production here to meet the local demand for Pixel devices. And even more importantly, it's a huge step forward in Google's commitment to Make in India." The announcement took place in the presence of Telecom Minister Ashwini Vaishnaw, highlighting the collaboration's official endorsement.
Google's decision aligns with the growing trend of major technology companies investing in local manufacturing in India. Apple Inc. and Foxconn, among others, have already initiated the production of mobile devices within the country. In September, Apple disclosed its plans to launch the iPhone 15, manufactured in India, further cementing India's position as a vital manufacturing hub.
This move by Apple signifies its strategic shift, embracing a ‘China+1’ approach. By producing iPhones in India, Apple aims to bridge the gap between its India operations and its primary manufacturing bases in China. The move also underscores India's rising production capabilities and showcases the country's potential in the global tech manufacturing landscape.
Additionally, Taiwan-based Foxconn, the world's largest contract manufacturer of electronics, has significantly expanded its footprint in India. The company has invested in manufacturing facilities in the southern part of the country, diversifying its production away from China.
Foxconn already operates an iPhone factory in the state of Tamil Nadu, providing employment to 40,000 people. Young Liu, Chairman and CEO of Hon Hai Technology Group (Foxconn), affirmed India's importance in their future manufacturing plans, reinforcing India's growing significance as a manufacturing destination.
India's push for self-reliance (Atmanirbharta) has transformed the country into the world's second-largest mobile phone manufacturer after China. This shift underscores India's potential as a manufacturing powerhouse, drawing substantial investments from global technology giants like Google, Apple, and Foxconn. With each new initiative, India's position in the global tech manufacturing sector continues to strengthen, paving the way for increased economic growth and job opportunities within the country.